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I heard a radio program discussing the history of adoption in the AA community and went is search of additional information online.
I found a paragraph that kinds sums up advertising to the AA community. Notice it's from 1970. Has anything changed?
"Recruitment aimed at eliciting sympathy is completely ineffectual in the black community. Some adoption publicity is highly insulting and derogatory to the black community, particularly the publicity which in effect says black families aren’t interested in adoption and white families are. We try to build our newspaper articles and news releases around the concept that black families have always adopted at a much higher rate than white families, although the arrangements have usually been informal. Recruiting, based on demonstrated concern and love for children by the black community, obtains the best results."
Source: Clarence D. Fischer, “Homes for Black Children, Part II,” Lutheran Social Welfare 10 (Fall 1970).
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