How did I miss this thread?
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For those of you who saw the 60 minutes story involving an agency in Georgia who is placing a number of AA infants with Canadian families who are Caucasian, I cringed when the director of the Agency said they can't find AA adoptive families and when asked if they had made a concerted effort by maybe contacting AA churches, he said they hadn't thought about that as an option. (I had a really hard time believing that)
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Not only did my dh and I not believe him, but we actually shouted back in unison at the TV.
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If your target is AA's or for that matter anyone wishing or willing to adopt a non-white infant, agencies have got to let their target audiences know these babies are available
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I agree. Now this may be way off the mark, but ever since I heard this on TV, and because of the common knowledge that non white images are not prevalent on websites, advertising, etc., I've been giving this some thought. How far-fetched is the idea that adoption advertising is not really suppose to be for the purpose of finding parents for a supposedly overwhelming number of children (hence the lack of images and because of the typical lower cost of these adoptions), nor for CC parents wanting a CC child (got enough of those), but is actually for the purpose to interest what they are supposedly lacking . . . CC mothers considering an adoption plan? This would accomodate the supposed large number of CC waiting families that oftentimes must pay the huge fees. In VERY crass terms . . . why push/sell the Honda when you can push/sell the Volvo? (Nothing against Honda's. I drove one for 18 years and would still have it today except for the fact that it was deemed unsafe to transport a new baby by everyone that loves us. No airbags, etc.
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I know, I know, some of you may think I'm reaching here with this. And I very well could be. But as I sit here typing this, to the left of my screen are the words "Ready for Adoption?" with a cute picture of a CC mother (could be expectant mother or potential aparent, who knows?) kissing her child. The words "Want to Adopt?" and "Unplanned Preganancy? are on the bottom. I tend to think that this agency is probably full of parents who "Want to Adopt" what they see in this image, and this is not really what they need. But doesn't it looks much better presented this way rather then screaming out "We Need CC Expectant Mothers Who Are Considering Adoption." If I was an expectant CC mother who is considering placing my child with a CC family, this image might be an appropriate one. And that might be what they are counting on.
Okay, far-fetched??
Peace and blessings,
Kelli