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Hi megsmom and Nelson,
I agree with Nelson that putting out an ad with no web site is a cold lead. I also would not put out an ad in a nation wide paper b/c of the cost and the fact that I can't imagine anyone reading a teeny tiny ad.
We advertised for a few months in college papers in our area and only put our web site and email address to avoid prank calls. I know of one women who went into our agency from that ad.
You may want to consider putting ads in small town papers in your home state. In Minnesota many of those papers come out once a week. The classifieds are prominent and everyone reads them. (and in a small town everyone knows when someone is pregnant!)
Just a thought
M
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