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Some thoughts about that...
Consider the demographics of where you live. Are the people who are potential birth parents likely to receive the newspaper? Are they likely to have access to a computer? Are they likely to speak English? (In short, an ad like that might gather interest if placed in a college's newspaper because the ones who read that have the other qualifications as well, but it wouldn't work in a paper that was distributed in a mostly-Hispanic section of town.)
You'd need an address for the web page that was super-easy to remember and to spell. Expecting them to write down the address and carry it to a computer, or to remember a fancy abbreviation like WEWNT2ADPT ("we want to adopt") would not be a good choice.
And why not include your 800 number in the ad, too? If you could get a response from someone before they looked at your web page, wouldn't that be good? Some people may want the personalness of speaking to you before looking at information and pictures. If you get too many crank calls you could always take out the phone number and replace the ad for the next week.
Good luck in whatever your choice is!
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